Downtown Palatka, Inc. is a non-profit merchants association that supports the economic development, enhancement, and promotion of historic downtown Palatka. With its eclectic mix of one-of-a-kind retail, dining, and professional services, this historic area is on the path to once again being the "Gem City of the St. Johns River."
Downtown Palatka is a popular venue for events and festivals, such as the Azalea Festival and the Blue Crab Festival.