V Pizza + Flask & Cannon, located in the St. Augustine area, prides itself on the authenticity of every element that goes into making its pizza. With ovens delivered from Naples, Italy, the flavorful ingredients are also carefully selected from regions of Italy and shipped to V Pizza locations in Florida.

Lala's Creamery, located in Mall 2121, is bringing hand-crafted rolled ice cream to the St. Augustine area. Customers can enjoy building their own sweet treat creations or select from the menu provided. Choose a base and a wide variety of mix-ins to make the perfect dessert.

A few of the mix-ins that can be added to any ice cream are ones such as Oreo cookies, peanut butter cups, strawberries, chocolate sauce, marshmallows, pretzels, different types of cereals, pineapple, and coconut flakes.

Floating Food Company provides charcuterie boards and graze boxes to boaters, beachgoers, tourists, and locals. They specialize in boards and boxes tailored for boat cruises and fishing trips.

Floating Food Company's charcuterie boards and graze boxes include mixes of meats, cheese, fruits, and chocolates—carefully curated and designed. These gourmet boards and boxes serve anywhere from two people to dozens and are perfect for everything from a picnic in Historic Downtown to a private yacht party.

A Cup of Joy Coffee brings the flavors of a traditional café through its mobile coffee shop concept. This coffee shop on wheels is owned by actress, Skyler Joy, who fondly labels herself the "Queen of Coffee." Beyond freshly brewed coffees and robust espressos, A Cup of Joy tempts its patrons with various pastries and treats. From brownies to hot chocolate, specialty lattes to cinnamon and honey toast topped with peanut butter and banana, it has something for every coffee enthusiast and sweet tooth.